Engage Conference Spotlight: Direct-Mail Trends & Tactics in Fundraising

Ethan Boldt , chief content officer of DirectMarketingIQ, breaks down several direct-mail trends in the fundraising space in this short video. These trends come from the report "Cross-Channel Fundraising Tips and Trends," which reveals important direct-mail and e-mail data, best practices for using that data, along with five case studies of cross-channel fundraising campaigns.