Engage Conference Spotlight: 'E' Is for Engage

1. Be relevant. Be local.
2. Highlight video on your website.
3. Engage constituents (quizzes, games, video, etc.).
4. Leverage techniques that work in the mail (matching gifts, headlines, Post-its, etc.).
5. Send information in bite-sized chunks.
6. Work at channel integration.
7. Personalize your organization.
8. Be visual.
9. Say thank you in different ways.
10. Ask “friends” to get the word out.
11. Be timely. Be there.
12. Highlight your partners.

Given both the title of his session some years ago and his remarkable fundraising career, it's only appropriate that Gaffny will join in to present Food For The Poor's case study session at the second annual Engage Conference.