Engage Conference Spotlight: Fundraising Unleashed!
In keeping with our big-picture case study theme for the Engage Conference, it feels appropriate to look back on a rebranding effort that combined innovative strategies and a development department overhaul by the ASPCA. In our April 2006 cover story, "Fundraising Unleashed!" FS Editor-in-Chief Margaret Battistelli Gardner spoke with Jo Sullivan, then the VP of development and communication at ASPCA and now a fundraising consultant and co-chair of the FS Editorial Advisory Board, about how ASPCA stays ahead of the curve in fundraising.
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