On May 9, FundRaising Success is hosting its first-ever face-to-face event: the Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
In keeping with our big-picture case study theme for the Engage Conference, it feels appropriate to look back on a rebranding effort that combined innovative strategies and a development department overhaul by the ASPCA. In our April 2006 cover story, "Fundraising Unleashed!" FS Editor-in-Chief Margaret Battistelli Gardner spoke with Jo Sullivan, then the VP of development and communication at ASPCA and now a fundraising consultant and co-chair of the FS Editorial Advisory Board, about how ASPCA stays ahead of the curve in fundraising.
Sullivan will lead the "Building Your Brand" roundtables at Engage.
To learn more about the Engage Conference, click here. And to register, click here and enter the discount code: FSNews25