Engage Conference Spotlight: Looking Ahead to Year-End 2014

1. Check and double check to ensure that you acknowledged everyone who gave to you during year-end.
2. Meet with your donor-services team or vendor and find out what your donors said when they called to donate or complain during the holiday giving season.
3. Which donors upgraded to the midlevel and major-donor levels? And what have you done with them?
4. Fill your office or conference room walls with every message your donors received from Oct. 1 through Dec. 31 in the order in which they received them.
5. What new donors did you acquire, and what lapsed donors did you reinstate? Is your new-donor or newly reinstated donor strategy in place, and how is it working?

Cobb Church will co-present City Harvest's case study at the second annual Engage Conference in Philadelphia next month.