Engage Conference Spotlight: Major Gifts — Just a Tweet Away?

In the January 2013 issue of FundRaising Success, Jeff Schreifels, senior partner at Veritus Group, asked the question: "Major Gifts — Just a Tweet Away?" And while he admitted that, no, simply sending a tweet or two more than likely will not lead to a major gift, social media can be an important part of a fundraiser's major-gift strategy.