Engage Conference Spotlight: The Anatomy of a Major-Gifts Ask

Every fundraiser would love to land a transformational major gift. But before you can nail down a major gift, you have to make a proper ask. In August 2008, F. Duke Haddad, executive director of development at the Salvation Army, Indiana Division, and senior principal consultant at G. J. Mongon & Co., broke down "The Anatomy of a Major-Gifts Ask."