Engage Conference Spotlight: The Debate Over Fundraising Costs

Russ Reid CEO Tom Harrison, who will be presenting Operation Smile's case study session at Engage along with Operation Smile's Kyla Shawyer, has been a longtime member of the FundRaising Success Editorial Advisory Board, as well as a regular columnist for the magazine. Here is Tom's latest column from our January issue, "The Debate Over Fundraising Costs," where he explains how fundraisers must convey their practices clearly, authentically and honestly while emphasizing the impact over ratios and watchdog benchmarks.