Engage Conference Spotlight: The Give and Take of Premium Mailings

Willis Turner, senior copywriter at Huntsinger & Jeffer, tackled "The Give and Take of Premium Mailings," in the October 2007 edition of FundRaising Success. Turner wrote: "… the question is not so much whether premiums are good or bad. It’s what your real object is for your fundraising campaign. If you want long-term, loyal donors, then use your best creative minds and most strategic mailing techniques. Create powerful, mission-driven creative, then get out there in as many channels as you can. Get attention, tell your story and give your reader a compelling reason to take action.