Engage Conference Spotlight: The Ins and Outs of Writing Profiles

In a webinar, "How to Write Moving Personal Profiles About Clients, Donors and Other Supporters," Kivi Leroux Miller, president of Nonprofit Marketing Guide, offered five steps on "The Ins and Outs of Writing Profiles":

1. Schedule the interview.
2. Gather your facts.
3. Get your questions together.
4. Find the heart of the story.
5. Write the profile.

Leroux Miller is the keynote speaker at the second annual Engage Conference. Her session, "Content Marketing: The Next Level in Donor Engagement," will kick off the event, and she'll also facilitate roundtables on content marketing.