Engage Conference Spotlight: The Multichannel Renewal Campaign

Let's face the facts, there is no such thing as single-channel fundraising any longer, not even for renewal campaigns. In our November 2012 issue, direct-response fundraising guru Roger Craver, editor of The Agitator and member of the FS Editorial Advisory Board, laid out the keys to a renewal program in this feature, "The Multichannel Renewal Campaign."