Engage Conference Spotlight: The Watergate Guide to Straight Talk

In order for any fundraiser's words to resonate with donors and compel them to take action, those words must feel genuine — which is to say they must feel and sound like the type of passionate speak people use when they converse with one another.

In March 2008, Willis Turner, senior copywriter at Huntsinger & Jeffer, shared "The Watergate Guide to Straight Talk," in which he wrote: "The Watergate Transcripts became a template for the kind of 'real' writing I wanted to do.