Engage Conference Spotlight: Uncovering Major Donors in Your Mass Marketing Files

Last year at the DMA Nonprofit Federation's 2012 New York Nonprofit Conference, American Bible Society's Kim Carter and Stratmark's Max Bunch shared a case study on how the organization uncovered major donors in its mass marketing files. I attended the session and wrote about the findings in the feature "Case Study: Uncovering Major Donors in Your Mass Marketing Files."