Engage Conference Spotlight: The 10 Commandments for Optimizing Fundraising Success, Part 2

Here are commandments 4-6:

• If your letter's opening line doesn't engage donors … you're screwed
• Make it easy
• Remember the 90/10 rule of creative

To read more about commandments 4-6, click here.

To learn more about the Engage Conference, click here. And to register, click here and enter the discount code: FSNews25