Engage Conference Spotlight: The 10 Commandments for Optimizing Fundraising Success, Part 3

Here are commandments 7-10:

• Use all five basic human motivators
• People give to solve problems, not celebrate solutions
• Don't reinvent the world — the world's not sitting around waiting for you to reinvent it
• Direct mail still works

To read more about commandments 7-10, click here.

Gaffny will join in to present Food For The Poor's case study session at the second annual Engage Conference.