Engaging the Board of Trustees

— Name and e-mail address withheld

Ann-Marie says: We work with lots of fundraisers who I know will relate to the challenges that you are facing. Here are a few pointers that will help you succeed:

* Do you and your trustees really know what the money is for and the difference it will make?
Too often, charities want to secure the support of major donors, but they can’t actually explain to donors the impact their gifts will have. It’s not good enough to stress what you need (too often money) — major donors usually want to be part of something that they can make happen. And that goes for the board too; to get buy in from [board members], you must explain the impact they can be part of.