Engaging the Board of Trustees

What can you do?

Major-donor fundraising through a board of trustees or senior-level volunteers is just one route to raising major gifts. Staff can and should also able to play an important role. You could enhance your major-donor activity by developing a staff-led major-donor programme. This involves proactively cultivating your lower-level donors who do something that indicates a special interest in you and a capacity to support you at a higher level. I suggest that you pay special attention to donors who: