Enhancing Hispanic Direct Mail

3. Involve the family. Direct-mail pieces that speak to the Hispanic population's love of and connection to family stand a better chance of eliciting a response than those that don't, according to Andaloro. "If it's a request to raise money for children, what a great way to say, 'Hey, you know, you have children, we all support children, and this is what we're looking for to help a starving child,'" he explains.