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Feb. 17, 2009, Association of Fundraising Professionals — Looking for a group of donors who are optimistic in 2009 and planning to continue or increase their giving? Small business owners would be a good start, a study shows.
The Entrepreneurs’ Organization, a group of business owners with members across the globe, recently surveyed its members about their plans for giving and their business outlook for 2009. Nearly 60 percent of entrepreneurs surveyed said they would maintain their current level of commitment to corporate social responsibility activities. Nearly a quarter said such efforts will take higher priority this year.
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