Environmental-conservation groups need to position themselves withn the mainstream, rather than as part of the “fringe.”

By Paul Barbagallo

The Internet certainly has presented myriad opportunities “to reach folks we are not reaching now who are receptive to our work,” McGuire notes.

Online migration
The National Resources Defense Council recorded a strong year in 2003, taking in $47 million in total donations — a significant increase from 2002, where it took in $32 million. NRDC also increased membership income from 17.5 million to 22 million.