Donor Focus: Getting John Q. Public to Hug a Tree
Environmental-conservation groups need to position themselves within the mainstream, rather than as part of the "fringe."
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
While the organization has broadened its reach via the Web, Murray has observed that NRDC’s online activists are just as well educated and affluent as their offline counterparts but are significantly younger. Direct mail contributors are in their 50s, while online prospects and donors hover around age 30.
0 Comments
View Comments
Paul Barbagallo
Author's page
Related Content
Comments