Environmental-conservation groups need to position themselves withn the mainstream, rather than as part of the “fringe.”

By Paul Barbagallo

Kalman Stein, president and CEO of Bethesda, Md.-based Earth Share, an organization that promotes on-the-job giving to environmental groups through a nationwide network of affiliates, says one of the reasons for the marginal growth is the sector’s inability to make a more compelling case to everyday “soccer moms” and “suburban dads” — those individuals who might not be as aware of the problems caused by environmental neglect.