Donor Focus: Getting John Q. Public to Hug a Tree
Environmental-conservation groups need to position themselves within the mainstream, rather than as part of the "fringe."
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“There has been a re-ordering of public priorities, and Sept. 11 placed personal security much higher on peoples’ lists,” Stein says. “There’s a pretty good consensus out there that environmental issues are not as compelling now as they were for people prior to Sept. 11, which makes the job of fundraising a lot more challenging.”
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Paul Barbagallo
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