Environmental-conservation groups need to position themselves withn the mainstream, rather than as part of the “fringe.”

By Paul Barbagallo

To illustrate, consider the most recent “Giving and Volunteering in the United States” study, conducted by Independent Sector in 2000 and released in 2001, that had environmental organizations drawing contributions from 21.5 percent of American households, and arts and culture/humanities organizations receiving gifts from 18.8 percent.