Donor Focus: Getting John Q. Public to Hug a Tree
Environmental-conservation groups need to position themselves within the mainstream, rather than as part of the "fringe."
“Fundraising is hanging in there, but these are tough times for us,” Stein says. “We’re still speaking to a flat audience.”
Giving through Earth Share was virtually flat in 2001 and increased by only 3 percent from 2002 to 2003. Last year the organization logged $14 million in workplace-giving donations.
Related Content
The Art & Science of Building Long-Term Donor Relationships through Recurring Gifts
Fundraising Intelligence Cheat Sheet
Wealth Screening For Your Nonprofit Cheat Sheet
Wealth and Capacity Ratings Cheat Sheet
Donor Management Strategies: How to Organize Your Donor Data
Comments
