Donor Focus: Getting John Q. Public to Hug a Tree
Environmental-conservation groups need to position themselves within the mainstream, rather than as part of the "fringe."
“On some level we should all be environmentalists — we all breathe the air and drink the water,” Stein adds.
A unique pool
For Tom McGuire, vice president of membership programs for the National Wildlife Federation, a member-supported wildlife- and environmental-conservation group based in Reston, Va., the task of broadening the appeal remains arduous.
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