A Minute With Ephraim Gopin, International Fundraising and Social-Media Consultant

"So you want to start using social media? Awesome! But before you do anything, you need to build a strategy. I liken it to diving into the deep end of the pool — you'll probably want to take some lessons, start in the shallow end, get the hang of it before diving in. Or a fundraising campaign — you'll create a strategy of who you want to solicit, how you'll present the campaign, set a donation target and much more. Social media is exactly the same."