A Minute With Ephraim Gopin, International Fundraising and Social-Media Consultant

"Use Instagram to photograph and post some behind-the-scenes pictures. Give followers a sneak peek of something you're working on or a giveaway at an upcoming event. Intro your followers to the employees at work in the office. Show off supplies you use with constituents. Do you make and sell a product? Show how it's made. Is the boss/fundraising director flying somewhere? Take a pic at the airport, meeting place and more. Let people know what you're up to!"