A Minute With Ephraim Gopin, International Fundraising and Social-Media Consultant

"Yes, Pinterest is for women — or so the stats say. The overwhelming number of people who use it are women. Guess what, folks? I'm a man, and I love Pinterest! And contrary to what you may have heard, it's not just for posting pictures of food and clothes. Far from it! Here are some examples and ideas for how your nonprofit can use Pinterest. You can run a contest. The famous store Harrods of London did this; they asked people to pin pictures of their dream front window display to celebrate the Queen's Diamond Jubilee. The winner was flown to London for the unveiling of the window. Share pics/images of who donors are helping with their donations — your constituents. The National Wildlife Federation alerts followers of animals that are endangered. Run a food bank? Share favorite recipes from the chef or head cook. If you run an adoption agency, maybe you can post pictures to a board entitled: Items your newborn needs."