Who Do You Represent?

Unfortunately, it's much harder to tell a story your donors will identify with.

Let's be honest: Storytelling often gets muddled when it comes to the fundraising process. While you're judged by your impact on beneficiaries, it's ultimately your donors that must buy in to your story.

There's the secret to really great fundraising: If you can put yourself in the shoes of your donor, your financial appeal stands a much greater chance of success. Remember that many donors are becoming increasingly cynical, suspicious and exhausted. That's why you need to speak in a more thoughtful manner.