Who Do You Represent?

Here is series of questions to help you reinforce the emotional connection and the perceived value of your work.

1) Do I belong here?
That's the first question in the mind of every donor.

One way or another, donors must locate themselves in your story. They must experience a genuine emotional pull that what you do matters to them, personally. It might be the cause itself, a pet project that means something, their relationships to staff members — the possible intersections are endless. It's your job to help connect the dots and determine why people generally get involved.