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Flip%20Video%20camera<%2Fa>,%20a%20social-media%20platform%20and%20a%20few%20solid%20questions%20to%20ask.%20The%20story%20is%20just%20waiting%20to%20be%20told.%20Unfortunately,%20it's%20much%20harder%20to%20tell%20a%20story%20your%20donors%20will%20identify%20with.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fessential-questions-better-fundraising-story%2F" target="_blank" class="email" data-post-id="10270" type="icon_link">
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Additional questions:
- Can you describe who most easily identifies with your work?
- What are you doing to remind them of how they belong with you?
- How might you give them something to remember you for?
There are many reasons people are motivated to donate — but the constant is meaning. That is your true currency and the building block of all great stories. How can you create a pride of belonging?
2) What do you stand for?
More than just numbers, donors invest in organizations that reflect their own personal values and worldviews.
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- Companies:
- Brandweek
Michael Margolis
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