As a teenager, I remember that Amnesty International left a really big impression on me. The universal desire for freedom is a story that meant something. Perhaps the MTV-style celebrity concerts helped bring the issue to my awareness. Fast-forward to a couple years back — I decided to join as a member. Yet in the course of the following 12 months, Amnesty did a masterful job of completely driving me away from its organization. Its historic message of freedom seemed to have morphed into a dystopian vision of the future. While I still believed in the larger cause, Amnesty's angry view of the world was a far cry from my own. Needless to say, I've yet to renew my contribution. And my letter of feedback to the organization's president went unanswered. What's the lesson for you?
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