Who Do You Represent?

3) Are you for real?
There are plenty of "worthy" causes. Yet increasingly donors question what organizations are "worthy" of contribution. We all know that duplication and inefficiency are rampant throughout the sector. People more and more question where their money is going and whether they're making the right choices. Being "for real" requires that you demonstrate your authenticity and legitimacy. More than just numbers, it means that you are judged for your knowledge, trust and social capital.