Ethics Are More Than Instincts

He adds that it’s critical for organizations to behave in a completely trustworthy, honest and ethical way, not simply because it’s the right thing to do, but because an organization that does the right thing will raise more money.

“Studies have been done that show that organizations that are perceived of as being highly trustworthy and ethical will receive more supporters and the supporters will support with larger gifts than would otherwise be the case,” he adds.