Etiquette Lessons for Online Engagement

Andresen said the No. 1 reason donors stop supporting their organizations of choice is “a lack of appropriate kindness and attention.”

“People say they just want someone to be nice to them,” she said. “Yes, the bar is that low.”

So how can a nonprofits make the best of the amazing opportunity that is online engagement? Harmon discussed the social norms that need to be adhered to in the online setting. They include: