Etiquette Lessons for Online Engagement

Be human

1. Be yourself but a little bit better.
2. Make sure your posts sound like you.
3. Remember that people don’t connect to organizations; they connect to other people.
4. Bring your humanity.

Be responsive

1. It’s a sign of respect to respond to e-mails.
2. If you look at your e-mails only at a specific time of day, set an auto-responder to tell people that.
3. Definitely use an auto-responder if you are out of the office for a day or more.
4. Make sure there is more than one first-responder to e-mails that come in from donors, potential donors and other supporters.

Reciprocate