Finally, Durham provided the “hows” behind Harmon’s “whats,” offering these tips for polite, effective online engagement.
- It’s bad manners to push your own agenda too hard or too fast in social media. Engage in relevant conversation; don’t broadcast.
- Manage conflict warmly, openly and directly. It is possible to turn things around.
- Build a sense of community, and celebrate the people in it.
- Keep a consistent online presence, and be sure to respond to posts, comments and other messages.
- Share helpful content across channels.
- E-mail thoughtfully, following best practices for good e-mail communication.
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Margaret Battistelli Gardner
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