Focus, People! Focus!
Even in the political season, you’re obligated to keep your eye on your mission.
By
Jeff Brooks
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Failure to focus is exactly the same thing as misusing funds.
Your mission is clearly defined. It’s in writing. It’s a public trust. Here in the U.S., it’s subsidized by the tax code. More important, your mission is a sacred trust with your donors.
If your mission is specifically to end the war, restore civil liberties or save the planet — go for it. If it’s not, you have no business deciding for your donors to shift their support in that direction. Your donors have chosen you because they agree with your mission. Your intelligence and right-thinking about other things are besides the point.
0 Comments
View Comments
- Companies:
- Merkle|Domain
Jeff Brooks
Author's page
Related Content
Comments