Focus, People! Focus!

A shift of focus breaks trust and demolishes community, even if it’s well-intentioned. Let’s look at our relationship — yours and mine. You (the reader) and I (the writer) along with FundRaising Success magazine (the publisher) form a sort of ad hoc community of interest. You’re reading this because you have some reason to believe there’s going to be something here about fundraising that’s worth knowing.