Slam Dunk or Snake Oil?

Check out any nonprofit Web site these days, and in addition to an About Us page, you're likely to see icons for Facebook, Twitter and MySpace. These social-media widgets have fast become wallpaper on almost all charitable sites. But does social media really work for fundraising?

To answer this question, get a sense of how much money nonprofits are actually raising via social media and garner some advice on best practices in using these tools, I went straight to the expert. Check out my interview with Geoff Livingston, author of "Now Is Gone — A Primer on New Media for Executives and Entrepreneurs" and chief marketing officer of Zoetica (a new company he formed with social-media guru Beth Kanter).