Slam Dunk or Snake Oil?
Everyone wants to raise money with social media. But is it possible?
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Like McDonald's, Facebook has everything: chat, direct messaging, update streams, photos, videos, on and on. It does none of it well. In each instance, there's another social network (Skype, Twitter, Flickr, YouTube) that does these individual things better than Facebook.
In contrast, consider TuDiabetes (tudiabetes.org), which uses the big social networks as beachheads to fuel its topic-specific social network of more than 10,000 people. These 10,000 people all have their own social networks, making the TuDiabetes network a brilliant use of all the social tools to fuel a cause. They get that the majors are just the tip of the iceberg.
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- Companies:
- Amazon.com
- American Express
- Blackbaud
Jocelyn Harmon
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