Slam Dunk or Snake Oil?
Everyone wants to raise money with social media. But is it possible?
Consider what happens when TuDiabetes makes an ask of its die-hard network and how that can spill out into the larger social Web. I can envision Obama-campaign-like ripples. (For an in-depth examination of the TuDiabetes.org Web site, see Sarah Durham's Brandraising column at tinyurl.com/y4cd9zm)
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- Companies:
- Amazon.com
- American Express
- Blackbaud
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