Slam Dunk or Snake Oil?
Everyone wants to raise money with social media. But is it possible?
JH: Similar to raising money for memorial gifts in traditional fundraising, raising money for special events like anniversaries and birthdays seems to be working for some nonprofits. Can you expand on this theme?
GL: This is an intelligent use of social media for fundraising. It plays to two core aspects of social media that most charities fail to realize when they try to fundraise with these tools.
- Companies:
- Amazon.com
- American Express
- Blackbaud
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