Slam Dunk or Snake Oil?
Everyone wants to raise money with social media. But is it possible?
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1. Relationships: If it's just you on Twitter, Causes, etc., your network is going to yield very few donations in the long run. The people within your network make for the best agents of both change and fundraising. They have real relationships with their social networks, whether they are 200, 2,000 or 20,000 strong. An ask from them for a birthday or an event means something within that network. Enlist and empower them to make the ask instead of you.
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- Companies:
- Amazon.com
- American Express
- Blackbaud
Jocelyn Harmon
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