Slam Dunk or Snake Oil?
Everyone wants to raise money with social media. But is it possible?
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JH: We can't leave this interview without a discussion of the many social-media contests being run by huge consumer brands that invite nonprofits to compete for funds via social media. These contests include Pepsi Refresh, Chase Community Giving, America's Giving Challenge, the Members Project from American Express and more.
- Companies:
- Amazon.com
- American Express
- Blackbaud
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