Slam Dunk or Snake Oil?

What to do you think of these contests? Are they a viable revenue stream for nonprofits, and should charitable organizations invest the time and energy in competing for these funds?

GL: Frankly, not much. I am really thrilled that companies are getting more involved in cause-based activity, and they should. They are active members of society, and they bring both positive (jobs, etc.) and negative (pollution, etc.) contributions to society. Participating as a member of the community is the right thing to do.