Slam Dunk or Snake Oil?
Everyone wants to raise money with social media. But is it possible?
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Jocelyn Harmon: It's clear that a majority of nonprofits have jumped on the bandwagon when it comes to using social media to promote their issues, friendraise and increase brand awareness, but serious questions remain about the effectiveness of these tools to raise money. Are nonprofits raising money via social media? If so, how much?
- Companies:
- Amazon.com
- American Express
- Blackbaud
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