Slam Dunk or Snake Oil?

Geoff Livingston: If I were in charge of development for a nonprofit, social media would not be the first place I would look to build my charity. I've heard lots of ballpark numbers, but none higher than 2 percent to 3 percent of total cause sector funds raised. Now, some organizations are great at social, while most are just terrible, so I question whether a mean average applies. But seriously, hire an experienced development director first.