Slam Dunk or Snake Oil?

In addition, be smart. Integrate donation capabilities into your social efforts. Meaning, use the social-site real estate to give people an option for donating. If you have a blog, and there's no prominent donation badge, shame on you. You just lost your very captive, interested social-media community who wanted to donate money — even if it's just 1 percent to 2 percent of them. Twenty online donors every month is better than none.